MEDIA TRAINING
WHO?
Executives
Site Directors
Communications Directors
Spokesperson
WHY?
Prepare for a media interview or a press conference
Be prepared to communicate during a crisis, in the event of a controversy or an accusative investigative documentary.
OUR SERVICE
OUR SERVICE
Without appropriate preparation, taking on an interview during a crisis can represent a risk for the interviewee, his relatives and the company. After unravelling the complex media system, expectations and constraints, you will learn that these interviews can become wonderful opportunities to communicate your messages.
Coached by one of our experts or senior journalists (from leading European TV and radio broadcasters), this training’s objective is to acquire the right habits when subject to an interview. We will give you all the keys to convince in any media context with ease, impact and effectiveness.
GAINS
• Acquiring the right habits when facing a journalist
• Work on messages and style for better results
• Work on key talking points to be more convincing
• Handle your interview, no matter the context, media or journalist
A 3 STEP PROGRAM
Gathering needs and scope of mission
Simulation of interview context (studio, press conference, etc.)
Filmed simulation exercises with debriefing and analysis with our journalist
1 / Gathering needs and scope of mission
2 / Simulation of interview context (studio, press conference, etc.)
3 / Filmed simulation exercises with debriefing and analysis with our journalist
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